🙋🏻♂️ Hello, I’m Nic.
full-stack
Product Designer
freelance
Creative Director
Projects Released
Projects Released
🥡 Uber Eats case study for Metalab
Introducing how the Metalab agency implemented a design system for the Uber Eats brand in a digital case study
👟 Livestock release calendar
Highly visited page for customers to see upcoming limited edition sneaker drops with an action to be notified
🧘 lululemon online classes and events
An online classes and events platform that supported work from home and social distancing conditions during COVID19
🍔 A&W Better Ingredients
Educational learning resource of the brand’s use of hormone-free, antibiotics-free, grass/grain Canadian protein
🚙 ICBC insurance estimate
Interactive estimator web app that educates how new changes will impact a BC drivers’ insurance
⛰️ MEC design system
Figma file design system with AA accessibility compliance using atomic design methodology
Brands worked with
88rising
VICE
Uber Eats
lululemon
A&W
FIFA
Toronto Raptors
Livestock
EST Media
Coors Light
Metalab
123w
Deloitte
Best Buy
TELUS
Hootsuite
ICBC
Shaw
Mr. Lube
Nutrl Vodka
$100M+ CAD
profit through design
1,000+
customer problems
500+
prototypes built
50+
customers interviewed
50+
international brands
11
years of design
My design principles
Research and define the problem
Explore and test solutions
Measure and learn improvements
🔁 Repeat and try to have fun
Wong—what???
💩
[wong-sow-suh-poo-troh]
💩
Wong—what??? 💩 [wong-sow-suh-poo-troh] 💩
Previously
lululemon, Electronic Arts, Hootsuite, Rethink, Best Buy
I've learned frameworks and methodologies from top brands. Made $100M+ profit through design improvements, and carry 11 years of full stack design strategy and execution.
My approach is understanding your customer, brand, and market data to define pragmatic solutions and/or aspirational concepts.
If you’re looking to solve problems in hopes of increasing profit, customer happiness, and brand loyalty — let’s connect.
🤝 Strengths
+ Keep it simple
My reliable approach for solving and communicating complex problems
+ Apply best practices
Will be leveraging NNG templates, Material Design, and Figma plugins
+ Transparent and authentic
I treat people the way I want to be treated, plus memes in the chat
❤️ Values
I do my best work with people who
are data driven
desire the best
lead with kindness
know how to have fun
📈 Products launched at MEC
Today’s success
↑ Design System reduced hi-fi design builds from 12 hours to 30 minutes
↑ Guest Checkout resulted to a $7.9M annual impact and reduced checkout abandonment rate from 32% to 11%
↑ Product Tags increased sales by 1095% lift and conversion rate by 53% lift
↑ Store Pickup exceeded revenue targets by 335%
↑ Loyalty Rewards exceeded sign up targets by 156%
↑ Save for Later with conversion rate of 25%
↑ Email template redesign with 2nd best web sales day in MEC history: 198% increase in sessions and 110% in revenue